What is MEET48 (IDOL)?

6/11/2025, 6:25:18 AM
Beginner
Quick Reads
As the enthusiasm for the metaverse gradually wanes and many projects enter a cooling period, MEET48 rises against the trend, becoming a rare successful case in the Web3 world that combines entertainment and AI. This is not only an idol-themed metaverse social platform but also a revolution in entertainment democracy driven by AI, large models, and Web3 technology.

What is MEET48?


(Source: meet_48)

MEET48 is an immersive social metaverse platform centered around idol entertainment, dedicated to bringing traditional fan economics into the Web3 world. The platform is not just a place to watch idols but a virtual stage to participate in their growth. As the only overseas strategic partner of SNH48 Group, the largest female idol group in the world, MEET48 has the support of 30 million fans and nearly 300 idol members. In addition to local idols from China, the platform also attracts artists, cheerleaders, and KOLs from Japan, South Korea, Taiwan, Thailand, and other regions.

The practical implementation of democratizing entertainment

MEET48’s core vision is to let idols no longer be dominated by traditional agencies, but instead be nurtured and have their future development decided collectively by fan communities. Through on-chain voting, polls, and interactions, fans can substantially influence the idols’ stage opportunities, resource allocation, and even their destinies, achieving a true sense of entertainment democratization.

MEET48 has accumulated over 2 million new wallet address registrations in several on-chain idol voting events, with a total NFT vote count exceeding 20 million and over 4 million on-chain interactions, demonstrating its strong user engagement and on-chain activity.

The AI technology empowerment of MEET48

To lower the barriers to creation and expand user participation, MEET48 introduces AI models and SaaS tools, allowing users to easily create their own virtual idols. This includes dance choreography, song creation, as well as interactive features such as virtual theaters, live streaming, and video on demand, and even supports VR viewing experiences. These technologies have made star-making more accessible, significantly reducing the previously monopolized barriers to virtual idol production by companies, truly realizing the concept that anyone can be an idol.

MEET48’s Web3 Infrastructure

In order to make it easier for non-crypto native users to get started, MEET48 provides an embedded AA wallet and integrates with mainstream exchanges’ Web3 wallets and other infrastructure to achieve a seamless experience. The platform is also seeking high TPS, high efficiency, and low Gas main chain partners to support its high-frequency interaction needs, especially in large voting and gaming activities.

MEET48 creates an emotional resonance economic model

Meet48 COO Kai Xu stated that most Web3 projects are driven solely by money, and users’ motivation to participate can easily break down with price fluctuations. However, MEET48 places greater emphasis on the spiritual connection between idols and fans beyond monetary incentives. As the idols supported by fans continue to grow, this emotional drive fueled by love will become the core motivation for long-term participation. If in the future fans can also gain benefits from the idols’ rise to fame, it will create a win-win situation of both spiritual and material rewards, which is a unique value that Web2 cannot provide.

Web2 + Web3 ecosystem fully unfolds

The MEET48 ecosystem integrates modules such as GameFi, SocialFi, UGC tools, and virtual land.

  • AI content creation tool: supports users in generating dance, songs, scripts, and other content.
  • Virtual Theaters and Performances: Idols can interact with fans through live streaming.
  • Pet48 System: Includes AI Pets, Virtual Companions, and NFT Breeding
  • Monster48 Module: Provides players with gameplay such as battles and adventures.
  • Virtual Land and Construction System: Supports the creation of idol cities, buildings, and other creative projects.

These modules greatly enrich the overall platform’s playability and interactivity, providing diverse participation scenarios for creators, fans, and project parties.

MEET48’s IDOL Airdrop Program

On June 8, 2025, MEET48 announced the official launch of the IDOL airdrop program, which is scheduled to go live on the query platform at 3:00 UTC on June 9, marking an important milestone for MEET48 as it steps into the new era of Web3 entertainment.

This airdrop covers a wide range, including users who have interacted with the MEET48 ecosystem, cooperative communities, contributors, active users of the Mars Protocol, creators, the top three winners of The Mars Audition for for33 and AI-ME, as well as holders of ecosystem tokens. Participants can log in to the airdrop inquiry page using their wallet address, email, or account ID to confirm eligibility and the amount they can claim. The first airdrop will be opened immediately after the TGE, with a claim period of 14 days; any claims after the deadline will be considered automatically forfeited.

The IDOL tokens obtained can be used to participate in the first Web3 Global Idol Annual Popularity Selection (WIPA) voting. According to the official plan, 50% of the airdrop share will be released immediately at TGE, and the remaining portion will be unlocked linearly in 6 installments on a monthly basis starting 6 months later.

IDOL spot trading will start on June 11, 2025, at 20:00 (UTC+8):https://www.gate.com/trade/IDOL_USDT

Summary

MEET48 is not content with being just an idol platform; its ultimate goal is to establish a Web3 entertainment metaverse characterized by free creation, self-expression, and community co-construction. Through the deep integration of AI technology and Web3 mechanisms, MEET48 is practicing a new path for future entertainment. This is not only an innovative testing ground for the idol economy but may also be a key engine for breaking the boundaries of Web3.

Author: Allen
* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.
* This article may not be reproduced, transmitted or copied without referencing Gate. Contravention is an infringement of Copyright Act and may be subject to legal action.

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