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Sony enters Web3 with L2 solutions to reshape the entertainment industry ecosystem.
Sony Enters the L2 Track, How Will the Entertainment Giant Lead Web3 Innovation?
Recently, the consumer electronics and entertainment giant Sony officially announced its entry into the public chain track, partnering with a Japanese public chain developer to launch an Ethereum L2 solution based on OP Stack. This move marks Sony's further expansion of its exploration in the Web3 field.
The newly launched L2 solution will not only be compatible with existing decentralized applications but also plans to develop innovative services related to Sony's current business, bringing blockchain technology into Sony's product ecosystem. The officials stated that the project aims to provide creators with a broader creative space and enhance their interaction with the fan community.
Given Sony's strong presence in the entertainment industry, including gaming, music, and film, we can make some predictions about the future development direction of its L2 ecosystem:
Sony may leverage its well-known game IPs such as "Elden Ring", "The Elder Scrolls", and "Horizon" to develop small games based on blockchain, such as card games. However, considering the challenges currently faced by Web3 games, Sony may adopt a more cautious strategy, focusing on achieving "chain abstraction" and "concept abstraction" to attract mainstream players.
Sony is expected to combine its rich film and television IP with NFT technology, while also increasing the issuance of music NFTs. Establishing a dedicated IP NFT market can not only reduce issuance costs but also attract collaboration from other IP holders. Sony previously collaborated with a certain cinema chain to issue NFTs during the release of the movie "Spider-Man: No Way Home" and partnered with a certain music group to launch digital collectibles of legendary musicians.
Sony aims to transform its L2 solution into a daily usable infrastructure. With its vast user base and traffic advantages in the Web2 domain, Sony has the potential to develop unique Web3 consumer applications, such as innovative products like social platforms that integrate cryptocurrency features.
For ordinary users, Sony's Web3 layout may bring a brand new experience. For example, gamers may encounter high-quality Web3 games, movie enthusiasts may gain unique viewing experiences and community interaction opportunities through NFT tickets, while regular users could easily enter the cryptocurrency world through the Web3 social platform promoted by Sony.
Sony's entry into the L2 track, if it can focus on creating high-quality products and nurturing a good ecosystem, is expected to become an important force in driving the large-scale adoption of Web3. However, the project is still in its early stages, with its test network about to launch and community building just beginning. Whether Sony can turn its vision in the Web3 field into reality will still require time to test.