InfoFi: The New Financial Frontier of the Information Age

Recently, the InfoFi concept is rapidly rising. The leaderboard of leading projects has allowed early participants to reap substantial profits, and other projects are also launching new features, causing coin prices to rise accordingly.

As market observers have begun to look for opportunities in the InfoFi space, many may still be wondering: What exactly is InfoFi? It does not trade traditional cryptocurrencies, but rather "attention", "reputation", and even "the likelihood of events occurring". Is this reliable? More importantly, how can ordinary investors benefit from it? This article will delve into the core of InfoFi, providing guidance for seizing the next potential opportunity.

1. InfoFi Deconstruction: Information Becomes a Tradable Asset

Definition of InfoFi 1.1

The core concept of InfoFi (Information Finance) is to transform hard-to-quantify non-price information—such as project attention, social account influence, proposal approval probability, and even narrative activity—into tradable and priceable financial assets. It can serve as a new type of speculative tool, allowing market participants to bet on "information" itself; it can also act as a powerful information mining engine, helping investors discover early signals within complex information.

1.2 Reasons for the Rise of InfoFi

The emergence of InfoFi is no coincidence; it is the result of technological advancement and the evolution of market demand.

• Advances in AI technology: Large models make it possible to analyze vast amounts of data and make sentiment judgments, laying the technical foundation for information quantification and pricing.

• The market's thirst for new opportunities: The crypto market has been looking for new growth points and opportunities, and InfoFi provides a new space for imagination.

• "Attention precedes price" trend: In this market cycle, the rise in popularity of a project or narrative often foreshadows price movements, particularly evident in popular concepts. InfoFi aims to visualize and make this "precursor" tradable.

1.3 The significance of InfoFi for ordinary investors

For ordinary investors, the significance of InfoFi is:

• Reducing information asymmetry: InfoFi to some extent makes implicit information differences explicit, and timely interpretation of these "information assets" may bring advantages.

• Assist in discovering opportunities: Even without directly participating in transactions on the InfoFi platform, the data generated (such as project popularity trends and market predictions) can provide references for investment decisions and help judge market sentiment.

• Small capital participation: Compared to DeFi mining that requires substantial funds, some InfoFi platforms allow users to participate with smaller amounts, and in many projects, merely being actively engaged can yield potential returns.

2. InfoFi Landscape: Main Projects and Participation Methods

The InfoFi sector is rapidly expanding. Here are 12 representative projects and how to participate in them for a quick understanding:

2.1 An AI-driven InfoFi platform

Introduction: This platform is the proposer and leader of the InfoFi concept, supporting applications such as SocialFi through AI quantitative attention. The future plan is to become the interoperable InfoFi layer of internet information, connecting creators, users, and brands.

Participation method: Register on the platform, connect social accounts and bind wallets. Publish original, in-depth content related to projects or platforms, and actively interact with high-reputation accounts to accumulate points. Users ranked higher may receive allocations of project tokens, and low-quality content and fake engagement should be avoided.

2.2 A well-known crypto task platform

Introduction: The platform has launched a community growth feature that combines a powerful task system, comprehensive data capture across the network, dashboards, and AI sentiment analysis to help projects accurately identify high-quality users. Users can earn rewards through genuine contributions and accumulate verifiable reputation assets.

Participation method: Publish high-quality content related to the cooperative project on social platforms to accumulate points. Continue participating in traditional tasks on the platform to accumulate loyalty points; these metrics may jointly influence the distribution of project rewards.

2.3 An AI-driven real-time data dashboard

Introduction: Originally used to track information related to AI tokens, it has now launched the InfoFi feature, dedicated to analyzing crypto projects and opinion leaders, rewarding high-quality social content. It provides multidimensional indicators, including market attention, sentiment, and price trends, which are more open compared to other platforms.

Participation method: Post original content related to the specified project on social media platforms to earn points. When posting, be sure to mention the official account, use relevant tags, and maintain community interaction and content continuity. You can also earn rewards by successfully inviting others to join.

2.4 Reputation Assessment Tool on a Certain Blockchain

Introduction: Known as the Web3 version of a "review platform", its core function is to generate credibility scores to address on-chain fraud issues. It evaluates entities through mechanisms such as reviews, guarantees, and ratings. It also launched a reputation market where users can buy and sell "trust votes" tied to specific profiles, influencing real-time reputation scores.

Participation method:

1. Increase reputation points: Evaluate others, vote or reply to evaluations, and use assets to guarantee others (points rewards can be obtained).
2. Participate in the reputation market: You can bet on the reputation changes of others or projects without an invitation; after being invited, you can create your own reputation market. Most interactive behaviors can accumulate points, providing opportunities to receive potential rewards.

2.5 A decentralized creator monetization platform

Introduction: Enable social media users of any scale to directly participate in brand marketing and earn income based on their real influence. Users choose brand campaigns, publish content according to the rules, and the platform automatically tracks effectiveness and distributes rewards based on a comprehensive scoring mechanism, without the need to apply. Committed to creating a new content economy model that pays based on real contributions.

Participation method: Register with a social account and bind your wallet. Certified accounts can directly choose tasks to earn money; regular accounts mainly earn commissions through invites. After certified users select tasks, they receive a unique link to post content as required, and the platform automatically tracks the data. Earnings are calculated based on valid views and are automatically distributed to the wallet after the activity ends.

2.6 Certain "Attention Share" trading agreement

Introduction: Allows users to speculate on the trend of projects rather than the tokens themselves, supports high leverage, and prices based on third-party data streams. It has been launched on the test network, with the long-term goal of promoting attention trading to the mainstream market.

Participation method: After being invited, you can trade the "Attention Shares" established by various cryptocurrency projects on the platform, which are speculations on trends such as market attention and discussion heat of the projects. Currently, the official has not announced any point system or incentive measures.

2.7 A Web3 AttentionFi ecosystem

Introduction: Aimed at measuring and rewarding the real impact of cryptocurrency content. It evaluates user influence through a scoring system, rewarding high-quality content and effective interactions, and comprehensively assesses the user's content dissemination and interaction quality on social platforms.

Participation method: Link social accounts, publish valuable crypto-related content (such as market analysis, project tutorials, trend predictions, etc.), add specific tags or mention official accounts. Points can be earned when the content receives interactions, and the influence score will also increase.

2.8 An AI-driven Web3 content filtering platform

Introduction: The core objective is to accurately filter high-quality Web3 content, building an open, fair, and efficient AI ecosystem through data training and validation driven by community participation. Relying on real-time contributions from users for dynamic learning, it ensures diversity in data sources, and participants can earn points or token rewards by contributing quality content.

Participation Method: Connect personal social accounts and follow official and its bot accounts. You can gain points by "scouting" through creating content and discovering high-quality content from others. Each person can submit a maximum of 5 scouting contents per day to prevent score manipulation.

2.9 A SocialFi protocol based on a specific public blockchain

Introduction: Transforming user social interactions into on-chain reputation assets. The core function establishes on-chain reputation by tracking user behavior, with a comprehensive scoring metric. Users can earn points and rewards by tagging official accounts or participating in loyalty programs.

Participation method:

1. Comment interaction: Mention the official account when commenting on related content (with a daily limit).
2. Publish Original: Publish high-quality content and tag the official account (score based on interaction).
3. Loyalty Project: Join the designated project list, publish related content (mark the project's official account, no need to mark the platform), and score based on views.

2.10 An AI-driven InfoFi platform

Introduction: Aimed at helping users discover valuable opinion leaders and projects. It provides comprehensive rankings and specialized rankings, project financing conditions, token mentions by opinion leaders and price fluctuations, as well as personalized analysis. Users can rate projects and opinion leaders to create tags. Recent upgrades have added trending topic analysis and project discussion summary features.

How to participate: Comment on projects and opinion leaders to earn points and token rewards (a new round of reward activities is about to start).

2.11 A certain content mining platform

Introduction: Rewards quality content creators through the "content mining" model. After users publish content, it is assessed by AI, and quality content can receive native token rewards, distributed every 10 minutes. The project is supported by well-known market makers, but the participation threshold is relatively high, requiring users to have certified accounts with more than 50 followers and an account registration time of no less than 90 days.

Participation method: After meeting the requirements for certification, number of fans, and account age, reply with creative content under the official post. Popular replies will be quoted by the official account and will receive token rewards. You can check the ranking on the leaderboard and view the number of tokens earned in your personal panel.

2.12 A content creation incentive platform

Introduction: Launched by a data analysis tool, aimed at helping projects accurately identify and reward true community supporters. The participation threshold is low, and content creation is divided into "meaningful content" and "promotional content," where users need to balance the proportion of both to achieve higher scores. The project launch requires official review and voting by holders of governance tokens, giving actual value to governance tokens.

Participation method: Publish original content that is closely related to the promoted project and clearly mention the project token name for the system to identify and count towards rewards. Rewards are calculated and distributed based on weekly or monthly leaderboard rankings.

3. Various Strategies for Ordinary Investors to Participate in InfoFi

• Content Creation Type: Suitable for users who are good at creation and diligent, earning rewards by publishing content is a relatively sustainable way. However, be wary that reputation metrics may be manipulated, and learn to discern the true opinions of opinion leaders.

• Direct trading type: Suitable for users who are confident in their judgments about specific events or are skilled at capturing market trends. They can directly participate in information asset trading on relevant platforms, with the key being speed and accuracy.

• Decision Support Type: Use the indicator data from various platforms as investment references to assist in project investment decisions.

• Project Investment Type: Research the InfoFi track and select promising project tokens for medium to long-term investment. Pay attention to the team, technology, community, and token economic model.

• Interactive Participation Type: Closely monitor the dynamics of emerging InfoFi projects, actively participate in testnet interactions, community activities, content contributions, etc., in order to strive for early rewards. This is an effective way to engage at a low cost.

4. Risks to Consider When Participating in InfoFi

• Information Overload: The InfoFi tool itself can generate a large amount of information, avoiding falling into a new "information cocoon" or "echo chamber effect".

• Focus on genuine interactions and community quality: Learn to discern false popularity and pay attention to the authenticity of information. Observe the authenticity of discussions, whether there are dissenting voices and in-depth technical discussions.

• Maintain independent thinking: The information provided by any InfoFi tool is merely for reference, and the final decision still needs to be based on one's own independent research and judgment. It is advisable to deliberately read analyses from different perspectives to comprehensively assess risks and opportunities.

The most direct and authoritative way to understand the InfoFi project is to study the project's white paper and documents, carefully reading the project's understanding of InfoFi, product mechanisms, technical architecture, and token economic model.

5. The Impact of InfoFi on the Industry and Future Development

InfoFi is influencing the crypto industry in various ways, and the market has differing views on its future development:

• There is a view that InfoFi is achieving widespread marketing with a high cost-performance ratio, building a new business model of "traffic capital platform", but it has also raised concerns about the impact of influence.